I AM THE #NuevaLatina !This past Wednesday Procter & Gamble’s Orgullosa program launched a new (fabulous) Campaign, Nueva Latina - a movement to celebrate and empower today’s modern Latina (like you and me)!
To kick off it's campaign, Orgullosa presented the "Nueva Latina Monologues" at the Hellen Mills Theater. The program teamed up with popular Latina director and writer, Linda Nieves-Powell, to reenact some real-life stories, topics and cultural themes that surround today's bicultural Latina. While there is a lot of pride in being a Latina, it's not always easy. We constantly experience ongoing “cultural cross roads” that aren’t always defined or discussed. The production embodied the "Latina experience" through a scripted performance that conveyed emotion, comedy and authenticity on culturally-relevant themes.
Roselyn Sanchez, LaLa Anthony and Adrienne Bailon were amongst the star studded VIP event.
Our OSS editor enjoyed some sangria at the “Chica Nights Out” beauty bar and had a chance to mingle with Hot 97’s Angie Martinez and LaLa Anthony before the show…. By the way, Thank you Olay, Venus, Clairol, Tide and Pantene for the goodies!
When we asked LaLa how she felt about being part of this movement, her response was:
"I feel so honored and I’m happy to be here…This is me! We come in all shades, we don’t all look the same and I’m happy to be part of that!”
We were all later ushered to the theater to see the live production of the Nueva Latina Monologues. Angie Martinez introduced Linda Nieves-Powel to the stage, she explained how this project means a lot to her since she dedicated most of her career writing about the evolution and duality of a Latina living in the US.
At the end of the day “being Latina is not measured by how well you speak Spanish, dance to music or cook food but by the Orgullo (pride) you feel in your heritage and culture!” – Orgullosa
Couldn’t have said it better!So to all my bicultural ladies make sure you are una mujer con la falda bien puesta! And remember you have the best upbringing from both worlds, consider yourself lucky!