Wednesday, July 16, 2014

New rum on the market: Copacabana 1940 Rum



ATTN: Rum Lovers, Bartenders, Mixologists, Bar Managers! we have a new rum on the block...

Last week (July 8th), Copacabana 1940 Rum kicked off its' New York launch event at (where else?) Copacabana in Times Square. Celebrity Chef Alex Garcia and Restaurateur Spencer Rothschild, partners of Barrio Spirits and the legendary nightclub are the experts behind the rum brand! You might have heard it in the Barry Manilow "Copacabana", but NEVER before has anyone legally sold anything with the iconic name. It was a great time, full of entertainment, celebrities, beach balls, dancers, food and of course cocktails!...the chef inspired rum was the talk of the town in the big apple.


Actor, Tony Plana with Copa 1940 Rum Owner, Spencer Rothschild
The New York Launch event was supported by Second Stage Theatre Uptown’s production of Mala Hierba written by Tanya Saracho (HBO’s “Girls” and “Looking”) and directed by Jerry Ruiz. Actorslike Tony Plana (ABC's Ugly Betty), Hisham Tawqif (NBC's Blacklist) and the cast from Mala Hierba were all in attendance!


Copa 1940 Dancers
This golden rum is made in one of the most important distilleries in the world, Las Cabras in Panama. The central province of Herrera is known for its abundant sugar cane fields that grow in nutrient-rich volcanic soil fed by rivers stemming from mineral-rich mountain springs. This all leads to a rich, balanced, sensual rum with strong hints of citrus and a light caramel and almond finish

Guests were invited to try four signature Copa 1940 Rum cocktails : Good Fella, Show Girl, Malecon and The Perfect Storm!

Copa 1940 Rum Owner, Chef Alex Garcia

Alex Garcia chef'd it up and used his rum brand to create Copa 1940 rum glazed jumbo shrimp & chicken lollipop sticks!

 DJ Miguelito spinned classics with a modern twist, while Melanie Torres‘ Dance on Two Studio gave beautiful performances. 



Scene Stealers brand ambassadors and ULM Staff
Copacabana 1940 Bowties were created by Wonder Lee! Staff were rocking them and guests were loving it. How fab do the ladies look?



Spencer Rothschild, Sandra Marquez, Marta Milans, Roberta Colindrez, Jerry Ruiz, and Ana Nogueira
Here's rum owner Spencer Rothschild (left) with the cast of Mala Hierba!... by the way you guys must go see it ... check out our next post for the play's recap.